Creative Brief
SMB Founder Landing Page
Overview
- Project
- SMB Founder Landing Page
- Client name
- MarketerHire
- Type of Creative
- Landing Page
- Channel
- marketerhire.com
- Format
- Landing Page — Long Scroll · Responsive — desktop 1280px max, mobile-first
- Objective
- Lead
- CTA Destination
- marketerhire.com/smb-founders
Key Dates and Timeline
- Brief Assigned
- Tuesday, April 28, 2026
- Round 1 Due (internal review)
- Friday, May 1, 2026
- Round 2 Due (updates · internal review)
- Tuesday, May 5, 2026
- Round 3 Due (client presentation)
- Friday, May 8, 2026
Creative Approach / Strategy
Goal of Landing Page
Catch SMB founder traffic from the Q2 Meta ads. Make the case in one scroll. The conversion event is the form fill, not a paid signup.
Target Audience
SMB founders arriving from Meta ads. Skeptical of agencies, burned by past hires. First-time visitors with high intent.
Metrics / Data (CMO)
Q1 baseline: 4.8% LP→FFd CVR on /smb-founders. Bounce 51%. Avg time-on-page 1m 22s. Top exit was after Hero (32%). Founder-pain hook ads land here at 2.3x baseline CVR.
Content
Landing Page — Long Scroll · Asset library: drive.google.com/drive/folders/1eAgjr1G9Os1iPSNn2zjJW5aK5Y5nGdPt
Copy — initially generated by AI; tweak before designer handoff
- Headline
- Senior marketers, matched in 48 hours.
- Subhead
- Pre-vetted. Month-to-month. No retainers, no recruiters.
- Copy
- If your first match isn't right, we'll re-match — free. 6,000+ companies have used MarketerHire to skip the 60-day hiring grind.
- CTA Lead-in
- Tell us what you need. We'll send 2-3 matches in 48 hours.
- CTA
- See my match
Art Direction — visual notes for designer; client-approved examples below
Hero
Above-fold: headline + supporting + CTA + 'Trusted by 6,000+' bar with 5 logos. No hero image; let copy and proof do the work.
Layout
Single-column on mobile, 2-column for proof and how-it-works on desktop. Generous whitespace. Sticky nav with single CTA button.
Color
Light theme. White bg. Headlines in slate-900. CTA buttons in #FF52E5 with white text. Yellow (#FCDE3D) accent for trust badges only.
Approved Creative Examples — recent client-approved work
.png){kind=logo}
CTA Destination (repeated)